Thursday, June 12, 2008

Does Your Packaging, Umm, Smell?

By JoAnn Hines If it doesn’t, perhaps it should. The latest and greatest packaging innovations are packages that smell. They give those olfactory glands a workout. Watch for packages sporting “fragrances” such as chocolate and vanilla. Just think of all the calories saved by smelling the package and not even eating the product. Weight watchers should love it this concept. Consider all of the applications of tricking your stomach into thinking you have eaten (after all the smell of food is as important as the taste, well almost). This is a great concept: Using your nose to sell products. The “smelly” package. I can see both the pros and the cons of using this innovation. First, let me tell you I have some samples of fragrance encapsulated in plastic and believe me they are still strong enough to knock over a horse. The fragrance does not truly represent the “essence” it is supposed to, but it does have an odor that works. I’m sure other essences are more “true” in fragrance to the real product they represent. It is especially long-lived too, e.g., never dilutes. In fact, the scent is so strong that I had to move the samples out of nose region for sanity sake. Consider all of those smells that equate to the good things in life. Did you know the number one fragrance that appeals to men is vanilla? Apple pie, mom and all those homey smells are wrapped up in the analysis of that one fragrance. I am not sure I want to smell like a vanilla bean but it is a very popular fragrance in its appeal to women too. Vanilla fragrance has a multitude of applications useful in product packaging. What about all the products manufactured that use a little “home cooked” smell? The opportunities are endless. While she is walking down the supermarket isle, delicious odors wafting about that are reminiscent of “home cooked” goodies. Even if she never uses the product, it could just sit on her shelf and smell as if she did. Forget fragrance candles. My toaster does it for me. The scratch and sniff label application has been around for a while. It has always been prevalent in the cosmetic and toiletries industries but even toothpaste is using scratch and sniff now. How else could you discern your cinnamon toothpaste purchase from the bourbon flavored (just kidding)? What about the coffee maker that emits the essence of fresh brewed Starbucks coffee? Cha ching! Think about the sales you could capture in this successful marketplace by using an appropriately dispensed fragrance on your product (essence de cappuccino). Anyone ready for coffee? Let’s face it. Marketers are looking for angles to get our attention in this sensory overload environment. Creating products emitting savory odors wafting down the shopping isles. “Smelly” packaging could be just one more way to entice her to pick your product up off the shelf. Got packaging problems? I can help. Packaging problems are solved like magic when you work with the Diva. I teach you how to package products consumers will buy. Get advice from the top expert in consumer packaging. Email the packaging Diva @ PackagingDiva@aol.com Article Source: http://EzineArticles.com/?expert=JoAnn_Hines http://EzineArticles.com/?Does-Your-Packaging,-Umm,-Smell?&id=97513 personal loans invest the last pay day advance cash loan military payday the last pay day
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Sunday, June 8, 2008

Prague Stag Weekends

By John Tarr Prague is a sublime intermingling of Gothic spires and nightclubs that play Gothic music. Its medieval streets and ancient coffee houses are located along with some of the best contemporary restaurants in the World. It is a classic blend of modernity with tradition and this is supremely illustrated in the stag weekend on this city. When you spend your stag weekends in Prague, you will experience some great atmosphere that makes for liveliness, a local population that is friendly and charming and an amazing range of exciting activities. People call Prague the Millennium Destination. Prague has imbibed this moniker with aplomb. Stag weekends in Prague can be spent pub hopping. The city is home to some of the best pubs in Europe and you can go on a beer-drinking spree of a lifetime. However, you can only drink, so much. Well then, next stop can be a meal with strippers. Yes, you can have a delicious meal with delectable women. There is surely no better combination. If you are looking for some education, you can take the famous brewery tour. Know where the beer you had drunk last night came from. You can also fulfill your lifetime wish of practicing shooting, and all this with guns that you might only have seen in action flicks. Train yourself on Glock, Shotgun, and the M16. You can top this up with a VIP treatment at some of the best nightclubs in Prague. The nightclubs of this city are some of the best in business. Great music, beautiful women, and a lap dance just for you. Is not this a scene right out of your dreams? Well, your dream will turn into a reality in Prague. It is not just the nightlife of this city that will get you going. Some of the daytime activities can also get pretty memorable. You can visit, what is often called the most scenic bridges in Europe called the Charles Bridge. While you are on the bridge, it would be a good idea to visit one of the towers of the bridge and get a breathtaking sight of the Old Town in all its glory. Another place that is worthy of a visit is the Prague Castle. It ranks as one of the foremost fortresses in the world in terms of size. It the esteemed place of residence of the President of Czechoslovakia. If you are a sucker for architecture than take time out to take a walk along the Jewish Quarter. It is one of the historical hearts of this Citys Old Town. At the end of the day the Old Town Square, can take you back to the 11th century with its cobbled surface and historical architecture. As can be seen, the City can take your stag weekend to a completely new level. John Tarr is a copywriter for www.stagabroad.com Learn more about www.stagabroad.com/prague Prague stag weekends. Article Source: http://EzineArticles.com/?expert=John_Tarr http://EzineArticles.com/?Prague-Stag-Weekends&id=329164 military overseas payday loans amherst bad credit auto loan 10000 loan bad credit cash advance america
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